HardpointLead system installs
Life insurance agentsApply to Work With Us

Stop renting leads.
Own your lead system.

Hardpoint installs the paid acquisition system in your name: life insurance creative, intent-capture funnel, fast CRM routing, owned ad account, compliance-ready launch base, and the dashboard that shows what to scale.

Apply to Work With UsWhat we provide

Monthly lead vendors can keep your phone busy while quietly capping your progression.

When the source is opaque, agents still own the outcome: persistency, reputation, follow-up discipline, and production history.

Vendor dependency

The hidden cost is not just the lead bill.

  • Blind sourceAccounts, funnels, creative, and routing sit outside your control.
  • First-look riskThe easiest buyers can be worked before the lead ever reaches you.
  • Reputation dragAged or unresponsive contacts burn time, trust, and follow-up discipline.
  • No asset builtAnother monthly lead bill, but no system you can inspect, improve, or own.
Owned infrastructure

Own the system you are accountable for.

  • Contract realityYou may not own every contract or distribution rule. You can own the system feeding your production.
  • Transparent pathAds, creative, funnel, routing, reporting, and follow-up visibility are installed under your control.
  • Cleaner decisionsYou can read source quality, speed-to-lead, close rate, persistency risk, and allowable lead cost.
  • Asset upsideFeed your own book, support a team, or eventually build a lead asset of your own.

Case study

One operator, two weeks on the installed system.

Justin S., agency owner with 17 agents. $100,000 in team production within 7 months of getting licensed.

Before the campaign
  • ~$20,000Monthly issued premium
  • ~$1,050Average policy size
On campaign leads
  • $40,000+Monthly issued premium, on pace
  • $2,309Average premium per policy

Two-week snapshot

  • 76Leads generated
  • 8Sales
  • 8 of 8Issued and made a first payment
  • $18,476Annualized premium written
  • $2,309Average premium per policy

Average policy size on campaign leads, $2,309, was more than double the pre-campaign average of $1,050. All 8 sales issued and made a first payment. These were funded buyers with an average client income around $5,500, not recycled vendor data.

Justin S. on his clients

  • “She facetimed me after receiving her policy packet, excited to start. Never had a prospect so into the paperwork.”
  • “He’d been turned down by every carrier they previously tried. We got him approved in 30 mins and he cried tears of joy.”

Six components that let you own and operate your own leads.

03ModuleBuilt under your ownership

Life Insurance Creative Engine

Launch-ready creative direction, angle framework, and a refresh system built for life insurance offers. The operator sees what to test and why, without publishing the internal creative recipe.

Built to keep fresh angles moving.

Three ways to build your lead system.

Individual builds are scoped one-on-one. Cohort and agency rollouts can create better per-agent pricing when the implementation is shared.

Individual Install

One-on-one custom ad enablement for one focused life insurance agent.

Custom individual scopeBest for proven closers

Cohort Pod

Three to five like-minded agents move through the build together, share the education layer, and still leave with their own installed system.

Better per-agent pricingBest for warm networks

Agency Rollout

Agency lead sponsors a rollout across downlines, teams, or adjacent market partners.

Rollout-level pricingBest for distribution partners

Private installs are for agents who work demand seriously.

Not all experienced agents are prepared. Not all newer agents lack potential. We look for product clarity, follow-up discipline, and the commitment to make the system win.

What we look for in select agents

Product focus

Knows what life insurance products they sell and who they want to reach.

Fast follow-up

Treats new inquiries like live demand, not a list to call later.

System-minded

Uses a CRM and automation, or is ready to learn the operating layer.

Builder mentality

Wants an owned acquisition asset, not another batch of rented leads.

Talk with us about your lead system.

Give us the basics. Individual scope, cohort, and agency rollout terms are scoped after the private consultation.

Product focus Select all that apply

We use this to understand your lead flow before a private consultation.